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Edsel Ranger The Edsel Ranger was an automobile produced by the former Mercury-Edsel-Lincoln Division of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958. Rangers were built off the shorter Edsel platform, shared with Ford brand automobiles and shared its body with the Pacer. The Ranger was the base trim option for Edsel in its first and second years as an automotive marque. Rangers were available in two and four-door sedans, and two and four door sedans. The model range did not offer a convertible in 1958 or 1959, but did offer the body style in 1960. Ranger's base trim appoints which included better grade interior materials than concurrent Ford Fairlane 500 models arm rests, cigarette lighter, rearview mirror, two coat hooks and black rubber floor mats. On the exterior, Rangers received bright-work around the rear quarter panel cove molding and two toning was also optional. The main visual cue that makes it possible to tell the difference between Rangers and the up-market Pacer line was the lack of bright-work on the front quarter panel. A basic heater was included and air-conditioning was available as well. Rangers rode on Ford's 118-inch wheelbase and a 361 in³ V8 as standard. A three-speed manual transmission was also standard. Buyers also could upgrade to a three-speed automatic transmission with a standard column mounted gear selector, or could choose Edsel's highly promoted but trouble-prone Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub. While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford and for Ford's corporate strategy for meeting General Motors product line for product line. Total Ranger output for the model stood at an estimated 18,705 units. In regrouping for the coming model year, the bestselling Pacer and the premium Citation models were dropped for 1959, as was the trouble prone Teletouch transmission feature. For 1959, the Ranger and new top-line Corsair series both shared the Ford platform. Styling for the cars became more conservative, the horse collar grille being replaced by a shield shape filled with rows of bars. Body styles for the Ranger remained at two and four-door sedan, and a two and four-door hardtop body. Introduced on October 15, 1959, the 1960 model Edsel Ranger was now the only passenger car model line Edsel offered, while the Edsel Villager model name applied to two station wagons, a six and a nine passenger model. The decision was made to eliminate not only the Corsair, but the vertical grille element as well. This left the Ranger series was afforded a full palette of body styles, including convertible. However the 1960 model shared so many body panels and interior trim features that the defining things that made the Edsel an Edsel were its tail lights, grille and name badges. On November 19, 1959 Ford cancelled the Edsel program and the final car rolled off the assembly line by the end of the month. For its shortened and final model year, a total of 2,571 Ranger units produced, the rarest models being the convertible and nine-passenger station wagon. Edsel Pacer The Edsel Pacer was an automobile model produced by the Mercury-Edsel-Lincoln Division (M-E-L) of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958. Pacer's were built off the shorter Edsel platform, shared with Ford brand automobiles and shared its body with the Ranger model range. The Pacer represented a step up from the vase-trim Edsel Ranger models. In addition to the Ranger's base trim appoints, Pacer's received arm rests, cigarette lighter, chrome rearview mirror, two coat hooks, color keyed rubber floor mats also received extra stainless steel (chrome finish) outside trim pieces and window moldings. A basic heater was included and air-conditioning was available as well. All Pacer's rode on Ford's 118inch wheelbase and shared the Edsel Ranger’s engine choices, with a 361CID V8 as standard. A three-speed manual transmission was also standard. Buyers also could upgrade to a three-speed automatic transmission with a standard column mounted gear selector, or could choose Edsel’s highly promoted but trouble-prone Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub. While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford and for Ford's corporate strategy for meeting General Motors product line for product line. Total Pacer output for the model stood at an estimated 19,202 units, of which 914 were convertibles. Despite being the best selling Edsel line, the Pacer was terminated at the end of the 1958 model year. The premium Citation models were also dropped, as was the trouble prone Teletouch system. Edsel Bermuda The Edsel Bermuda was a station wagon produced by the Mercury-Edsel-Lincoln (M-E-L) Division of the Ford Motor Company of Dearborn, Michigan, and sold through its Edsel marque in 1958. Like the Edsel Villager and Edsel Roundup station wagons, the Bermuda was built on a 116" wheelbase shared with Ford's station wagons, as well as core body stampings. The Bermuda represented the highest trim level available within the Edsel brand for a station wagon, and was only available during Edsel's introductory year of 1958. In addition to deluxe interior appointments, the Bermuda also was outfitted with simulated wood panels and frames, a hallmark of premium station wagon models produced by Ford and Mercury. The Bermuda came only as a six-passenger vehicle. To separate the Bermuda from Ford models, the vehicles received Edsel's front and grille assembly as well as unique boomerang-shaped tail lights. The shape of the tail lights posed a problem when used as turn indicators – the left hand tail light appeared as an arrow pointing right and vice versa from a distance. All station wagons shared the Edsel Ranger's engine availability with a 361CID V8 as standard, as was a three-speed manual transmission. Buyers also had the option of a three-speed automatic transmission with a standard column mounted column gear selector, or could choose Edsel's highly promoted but trouble-prone Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub. While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford. Total Bermuda output for the model stood at an estimated 892 units. In regrouping for the 1959 model year, the Bermuda and Roundup station wagons were dropped (as was the trouble prone Teletouch system) leaving only the Villager series as Edsel's sole station wagon model. Edsel Villager The Edsel Villager was a station wagon produced by the Mercury-Edsel-Lincoln (M-E-L) Division of the Ford Motor Company of Dearborn, Michigan, and sold through its Edsel marque in 1958, 1959 and 1960. Like the two-door Edsel Roundup and premium Edsel Bermuda station wagons, the Villager was built on a 116" wheelbase shared with Ford's station wagons, as well as core body stampings. The Villager and the Ranger were the only two model names that existed throughout the Edsel's three-year life span as an automobile marque. The Villager represented the next-to-highest trim level available within the Edsel brand for station wagons, and differed from the low-end Roundup and high-end Bermuda by being offered in six and nine passenger styles. The Villager was available in four-door configuration only. In terms of interior and exterior trim, the Villager had parity with the Pacer model ranges' interior and exterior appointments. Standard features included V8 engine, color-keyed rubber floor mats, heater with manual ventilation control, ash trays with lighters, arm rests, and chrome rearview mirror and crank-operated back-door windows. Like all other Edsel wagons, the Villager came with a two-piece rear gate. All station wagons shared the Ranger's engine choices, with a 361CID V8 as standard. All wagons came three-speed manual transmission. Buyers also had the option of a three-speed automatic transmission with a standard column mounted gear selector, or during the 1958 model year, they choose Edsel's highly touted but trouble-prone Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub. To differentiate the wagons offered by Edsel from their Ford counterparts, they were fitted with Edsel's front and grille assembly. The wagons also received unique tail lights for 1958 and 1959. In 1958, the wagons received unique boomerang-shaped tail lights. The shape of the tail lights posed a problem when used as turn indicators – the left-hand tail light appeared as an arrow pointing right and vice versa from a distance. For 1959, the wagons received round dual tail lights set in belt-line high chrome pods. In 1960, Villagers used tail lights similar to the Rangers that year. During its first year in production, Edsel sold four Villagers for every two-door Roundup and four-door Bermuda station wagon produced. Sale of the 1959 Villager (7,820 units) outpaced the combined 1958 three-model ranges of station wagon production in 1958 (5,605 units) by over 2,000 vehicles. For 1960, Villager output dropped, directly attributable to Edsel's forty-three day production cycle that began in mid-October 1959 and ended in late November 1959. The lowest production number for an Edsel station wagon model during its three years was the 1960 nine-passenger Villager station wagon with just 59 units built. Edsel Roundup The Edsel Roundup was a station wagon produced by the Mercury-Edsel-Lincoln (M-E-L) Division of the Ford Motor Company of Dearborn, Michigan, and sold through its Edsel marque in 1958. Like the Edsel Villager and Edsel Bermuda station wagons, the Bermuda was built on a 116" wheelbase shared with Ford's station wagons, as well as core body stampings. The Roundup represented the base trim level available within the Edsel brand for a station wagon, and was only available during Edsel's introductory year of 1958. The Roundup was available only as a six-passenger two-door station wagon. Roundups came with black rubber flooring, armrests, front and rear ashtrays, dome and courtesy lights and a white vinyl headliner. A split-back front seat was standard to allow access to the back seat. In place of roll-down rear windows, the Roundup used sliding windows. To further separate the Roundup from the Ford Ranch Wagon upon which it was based, the vehicles received Edsel's front and grille assembly as well as unique boomerang-shaped tail lights. The shape of the tail lights posed a problem when used as turn indicators – the left hand tail light appeared as an arrow pointing right and vice versa from a distance. All station wagons shared the Edsel Ranger's engine availability with a 361CID V8 as standard, as was a three-speed manual transmission. Buyers also had the option of a three-speed automatic transmission with a standard column-mounted column gear selector, or could choose Edsel's highly promoted but trouble-prone Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub. While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford. Total Roundup output for the model stood at an estimated 924 units. The low output number could be attributed to the declining popularity of two-door wagons in the American market, or the Edsel's lack of consumer appeal. In regrouping for the 1959 model year, the Roundup and the premium Bermuda station wagons were dropped leaving the mid-value Villager series as Edsel's sole station wagon model. Edsel Corsair The Edsel Corsair was an automobile model produced by the Mercury-Edsel-Lincoln Division (M-E-L) of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958 and 1959. For 1958 the Corsair were built off the longer Edsel platform, derived from Mercury brand automobiles. For 1959, the Corsair shared the shorter Ford based platform with the entry level Edsel Ranger models. The Corsair represented the next-to-highest trim level available within the Edsel brand. In addition to High-grade interior appointments, Corsair's also received additional stainless steel trim and deluxe wheel covers. Available either as a two-door or four-door hardtop, Corsairs, like the premium Citation's, shared their roof lines with Mercury models, as well as their internal body components. Body parts between the Corsair and Citation models could not be shared with either the Edsel Ranger or Pacer series which were built off of Ford's basic bodies. Like the Citation, the Corsair was also powered by a 410 CID [V8] producing 345bph and also came equipped with Edsel’s Teletouch automatic. Unlike other Ford products that used a column mounted gear selectors, Teletouch placed its drive-selection buttons in the steering wheel hub were drivers where accustomed to finding the horn button. In emergency situations, damage to the transmission could occur if drivers hit the Teletouch unit instead of the steering wheel's horn-ring. While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford and for Ford's corporate strategy for meeting General Motors product line for product line. Total Corsair output for the model stood at an estimated 9,233 estimated units only slightly better than the premium Citation models. The 1959 model Edsel was introduced in the fall of 1958. While the Corsiar model returned sharing its basic Ford stampings along with base model Ranger. In regrouping for the 1959 model year, the Citation and Pacer models were dropped from Edsel’s model range for 1959, as was the trouble-prone Teletouch system. The 1959 Edsel models styling was significantly toned-down, as was the vertical grille assembly, which now featured a fine bar pattern. The Corsair now represented the premium Edsel model range, replacing the discontinued Citation. Unlike 1958, the Corsair now shared its body panels with the Edsel Ranger - the two being differentiated by trim and options. The line gained a four-door sedan and a convertible. Station wagons were classified in their model range. Corsair's rode a 120 inch wheelbase and the Ford 332CID [V8] was standard. A three-speed manual transmission was standard. Replacing the Teletouch transmission was Mile-O-Matic, a two speed automatic. With total Corsair output at 8,653, the model range was discontinued for the anticipated 1960 model year. Edsel Citation The Edsel Citation was an automobile model produced by the Mercury-Edsel-Lincoln Division of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958. Citation’s were built off the longer Edsel platform, shared with Mercury (automobile) brand automobiles and shared its body with the Corsair model range. The Citation represented the highest trim level available within the Edsel brand. In addition to deluxe interior appointments, Citations also received extra stainless steel (chrome finish) details and an inner cove panel which could by painted either the color of the cove itself, or a third color if the car had a two-tone paint scheme. Riding a 124 inch wheelbase, Citations were powered by a 410 CID [V8] producing 345bph. Edsel’s Teletouch automatic, which placed its drive-selection buttons in the steering wheel hub, was standard. While its roll-out was highly publicized in the fall of 1957, the 1958 Edsel was a marketing disaster for Ford and for Ford's corporate strategy for meeting General Motors product line for product line. Total Citation output for the model stood at an estimated 9,177 units, of which 1,571 were convertibles, and the rest hardtop coupes and sedans. In regrouping for the 1959 model year, the Citation and the Corsair models were dropped (as was the trouble prone Teletouch system) from Edsel’s model range for 1959 which was introduced in the fall of 1958. The Citation covertible remains one of the most sought after models among modern-day Edsel collectors. |